Casimir Effect

Casimir Munch Fornalski
Art Direction
Graphic + Motion Design

Currently:

Senior Art Director @ First Person »
San Francisco, CA

Exploratorium

Science of Cocktails

  • Art Director
  • Graphic Design
  • Branding

Type Used

  • Bellerose
  • Futura
  • Univers
  • Didot
  • Explo
Science of Cocktails 2011 Poster
Science of Cocktails 2012 Poster
Science of Cocktails 2014 Poster

Beginning in 2010, I was contracted to art direct and design all of the marketing material for the Exploratorium’s annual fundraiser Science of Cocktails.

As befitting the name, this was a gala that encouraged Exploratorium Lab members, donors, and the science-loving public to put their best foot forward and step out for a night of clever cocktail experiments, hands-on science exhibits and boozey grown-up fun in one of San Francisco’s most beloved and endearing institutions.

Science of Cocktails 2011 Banner

Sip & Discover

Each year had a different graphic theme. For 2011, I designed a soaring Diesel-Deco inspired “World of Tomorrow” motif. This was applied across all materials, including advertisements, brochures, tickets, invitations, and custom event signage.

Science of Cocktails 2011 Signage
Science of Cocktails 2011 Signage
Science of Cocktails 2011 Signage
Science of Cocktails 2011 Signage
Science of Cocktails 2011 Signage
Science of Cocktails 2011 Signage
Science of Cocktails 2011 Signage
Science of Cocktails 2011 Signage
Science of Cocktails 2011 Printed materials
Science of Cocktails 2011 Printed materials
Science of Cocktails 2011 Printed materials
Science of Cocktails 2011 Printed materials

The Formula for Fun

In 2012, we moved forward a bit in history and affected a playful “International” style inspired by mid-century science textbooks and illustrations.

Science of Cocktails 2012 Signage
Science of Cocktails 2012 Signage
Science of Cocktails 2012 Signage
Science of Cocktails 2012 Signage
Science of Cocktails 2012 Recipe Cards
Science of Cocktails 2012 Recipe Cards
Science of Cocktails 2012 Recipe Cards
Science of Cocktails 2012 Printed Matter
Science of Cocktails 2012 Printed Matter
Science of Cocktails 2012 Printed Matter
Science of Cocktails 2012 Printed Matter

Liquid Light & Color

2014 saw the Exploratorium move into its new home in the fully renovated Pier 15 along the Embarcadero. A bright, spacious hall that took advantage of the interplay of light, glass, and its proximity to the Bay, the beautiful new building was the inspiration for the graphic theme of that year’s event, which I called “Liquid Light & Color.”

Driven by macrophotography of cocktails in mid-mix, the campaign and graphics immersed attendees in the inner world of a cocktail — an ethereal landscape of bubbles, swirls and sensory stimulation.

Science of Cocktails 2014 Photo
Science of Cocktails 2014 Photo
Science of Cocktails 2014 Photo
Science of Cocktails 2014 Photo
Science of Cocktails 2014 Photo
Science of Cocktails 2014 Photo
Science of Cocktails 2014 Photo
Science of Cocktails 2014 Photo
Science of Cocktails 2014 Photo
Science of Cocktails 2014 Photo
Science of Cocktails 2014 Photo
Science of Cocktails 2014 Photo
Science of Cocktails 2014 Photo
Science of Cocktails 2014 Photo
Science of Cocktails 2014 Photo
Science of Cocktails 2014 Photo
Science of Cocktails 2014 Photo
Science of Cocktails 2014 Photo
Science of Cocktails 2014 Photo
Science of Cocktails 2014 Photo
Science of Cocktails 2014 Recipe Cards
Science of Cocktails 2014 Recipe Cards
Science of Cocktails 2014 Recipe Cards
Science of Cocktails 2014 Recipe Cards
Science of Cocktails 2014 Recipe Cards

Holiday 2014

  • Art Director
  • Animation

My work with Science of Cocktails put me in touch with the Exploratorium’s donor outreach team. They commissioned me to develop an animation to be sent out to their generous and essential donors every holiday season as a sincere thanks for their contributions.

For three seasons I worked closely with the Exploratorium outreach staff through a scripting, storyboarding, and animation process that saw the videos get progressively more technically complex with each iteration.

Exploratorum Holiday 2014 Still
Exploratorum Holiday 2014 Still
Exploratorum Holiday 2014 Still
Exploratorum Holiday 2014 Still

Holiday 2013

  • Art Director
  • Animation
Exploratorum Holiday 2014 Still
Exploratorum Holiday 2014 Still
Exploratorum Holiday 2014 Still
Exploratorum Holiday 2014 Still