Casimir Effect

Casimir Munch Fornalski
Art Direction
Graphic + Motion Design

Currently:

Senior Art Director @ First Person »
San Francisco, CA

GE

Predix™

  • Art Director
  • UI Creation
  • Interactive Storyboarding
  • Graphic Animation

Agency

Creative Directors

  • Marcello Grande
  • John Sadler
  • Vanessa Greene

Graphics Team

  • Scott Bartholemew
  • Janelle Plaskett
  • Angela Yu
  • Junyoung "Pigle" Chung
  • Tim Smith
  • Manuel Abady
  • Nick Pilch
  • Christopher Bernal
  • Chris Seneker
  • Lakshmi Venkatesh

Development Team

  • Chris Trinh
  • Fernando Toledo

Type Used

  • GE Inspira
  • Antartida
  • DIN
Predix Still

Over the last three years, First Person has been working closely with GE to visualize the capabilities and potential of their revolutionary Predix™ software. We needed to find unique ways to demonstrate the power of a holistic system that pulled massive amounts of real-time industrial data, analyzed it through powerful artificial intelligence, and interfaced with the human operators and market watchers responsible for the entire energy grid. These visualizations would be the centerpieces at GE’s annual industry event, Minds & Machines.

Vision

First, we needed to establish a vision of what Predix meant for the energy production industry. This allowed me to put on my science-fiction hat (by far, my favorite hat) and develop a language of conceptual UI and industrial technology visuals that demonstrated how Predix™ would change the way power plants were operated as well as how energy was both delivered and recycled.

GE_Predix_UI_Style
GE_Predix_UI
GE_Predix_UI
GE_Predix_UI
GE_Predix_UI
GE_Predix_UI
GE_Predix_UI
GE_Predix_UI
GE_Predix_UI
GE_Predix_UI
GE_Predix_UI
GE_Predix_UI
GE_Predix_UI
GE_Predix_UI
GE_Predix_UI
GE_Predix_UI
GE_Predix_UI

The Seat of Power

This also extended into interactive experiences that put industry professionals in the driver’s seat — literally.

For the 2016 American Wind Energy Association Conference (AWEA), A simulated wind-farm experience was developed using an 11’ scale model and projection mapped wind and weather patterns.

Users engaged with the simulation through massive 42" touchscreens mounted on the model as well as a touchscreen "cockpit" chair that piped in a live feed of the model with graphic overlays.

GE_AWEA_UI_Stills
GE_AWEA_UI_Stills
GE_AWEA_UI_Stills
GE_AWEA_UI_Stills

For the experience, I had to distill a day’s worth of weather into a brisk 10-minutes. In that time, convention-goers would have to monitor the wind farm and make quick decisions on energy trading, maintenance planning and crew management. This underscored the reality that there are far too many decisions and too much information for any one person to handle without an integrated, intelligent system. That was the value of Predix™.

Again, I had to design conceptual UIs that balanced several competing objectives:

  • Relay instructional information to a new user
  • Provide easy-to-understand graphic representations of the energy market and wind farm operations
  • Allow the user to have fun with a bright, crisp interface that felt futuristic but not so conceptual as to be abstract and alienating.
GE_AWEA_UI_Stills
GE_AWEA_UI_Stills
GE_AWEA_UI_Stills
GE_AWEA_UI_Stills

The sheer amount of assets needed for these different presentations and experiences meant a large team of artists was needed to execute, and fast. It was my responsibility to devise a series of project templates, style guides and visual reference standards that ensured everything falling within the Predix™ world kept a solid, consistent look and feel.

Furthermore, I had to work closely with our TouchDesigner development team to make sure that every asset my team produced adhered to a strict naming convention system and followed the pipeline protocols we devised.

GE_AWEA_UI_Stills
GE_AWEA_UI_Stills