Casimir Effect

Casimir Munch Fornalski
Art Direction
Graphic + Motion Design

Currently:

Senior Art Director @ First Person »
San Francisco, CA

eBay

ebay Open 2015

  • Animation Director
  • Storyboards

Agencies

Creative Directors

  • Rich Pemberton
  • Nathan Hackett

Director

  • Dave Mackie

Graphics Team

  • Gustavo Balthazar
  • Nick Pilch
  • Christopher Bernal
  • Big-head
  • Jen Rizzo
ebay open 2015 still

A Web Original Turns 20

In 2015, First Person worked closely with Instinctif Partners to produce the motion graphics package for eBay’s landmark 20th birthday celebration in San Jose. The event was not just a gala to recognize the two-decade mark for one of the web’s oldest and most enduring companies; it was also a celebration honoring the thousands of sellers and small-shop owners who have become eBay’s dedicated core community.

ebay open 2015 still
ebay open 2015 still

Motion assets for the event were a big deal — literally. The centerpiece of the San Jose Convention Center hall was a massive 6:1 screen that positively dominated the space. We knew the animations we put on the screen had to account for this ginormous aspect ratio, and everything from the speed and easing of transitions to the placement of titles in relation to live speakers had to be thought-through, tested and refined. There’s a big difference between watching an animation on a 27” monitor and watching it on a screen the size of several city busses back to back.

ebay open 2015 still
ebay open 2015 still
ebay open 2015 still

The art direction for this year’s event was a bright and punchy dot motif set in ebay’s primary color palette. A combination of thinking particles, xparticles, and dynamics in Cinema 4D as well as Trapcode Form in After Effects was necessary to bring the dancing dots to life, which meant I had to oversee a team of artists well-versed in these techniques.

ebay open 2015 still
ebay open 2015 still
ebay open 2015 still

As the dots were primarily the only graphic element in all of the animations, storyboarding and planning was essential to keep the swarm of little colored circles in order lest they just explode into wild confetti. We’d save that for the end of the party. You know, once the booze came out.

ebay open 2015 still
ebay open 2015 still
ebay open 2015 still
ebay open 2015 still

ebay Open 2016

  • Animation Director
  • Storyboards

Agencies

Creative Directors

  • Rich Pemberton
  • Nathan Hackett
ebay open 2016 still

In 2016, First Person and I worked with Instinctif once again on a motion graphic system to bring the ebay Open seller event to life on the big screen.

ebay open 2016 still
ebay open 2016 still
ebay open 2016 still
ebay open 2016 still