GE Healthcare

RSNA 2017:
Applied Intelligence

Event Booth Graphics & Keynote Design

First Person was engaged by GE Healthcare’s Applied Intelligence division to design a graphic campaign for their RSNA booth in 2017. I art directed a data-centric visual campaign to convey the breadth and complexity of how Applied Intelligence improves medical imaging.

First Person was engaged by GE Healthcare's Applied Intelligence division to design a graphic campaign for their RSNA booth in 2017. I art directed a data-centric visual campaign to convey the breadth and complexity of how Applied Intelligence improves medical imaging.

The Story is in the Data

The Radiological Society of America's (RSNA) annual meeting showcases the latest in medical imaging technology and techniques.

GE Healthcare called on us to showcase their promise of a powerful analytical intelligence engine working in tandem with medical professionals.

The mechanisms of Applied Intelligence lent itself to the visual campaign I developed: mass amounts of complex medical data is parsed and analyzed to help assemble a robust portrait of a person's health. From an abstract ocean of nondescript data, the individual emerges.

I worked out a system of dense and randomized dots that, through size and color alone, could reveal an image of a person, organ, piece of medical technology, etc. The color scheme was kept light, white and airy with hits of GE blue and GE Healthcare green as the focus. This aligned with the color direction of the overal GE Healthcare booth, but ensured that the Applied Intelligence section would have its own distinctive visual identity.

We had to be able to systematize the graphics for quick production and rapid turnaround, and they had to be usable by a number of artists and designers both in-house as well as on site. These images were created using After Effects and Trapcode form. I created a simple set of presets and guidelines that allowed any photograph to be converted to the data-dot pattern. Building in After Effects—as opposed to Illustrator or Photoshop—also meant any image we created could be used in animation as well.

Keynote Presentation

One of the primary deliverables was a keynote presentation. I developed a grid, type, and layout system for the deck that enabled quick production and easy revisions.